VinFast Unveils EV Showrooms in Santa Monica, Commerce – Orange County Register

VinFast, a Vietnamese maker of electric cars and SUVs, caused a stir Thursday by unveiling six California showrooms, including new dealerships in Santa Monica and Commerce.

The other California locations are in San Diego, San Mateo, Berkeley and Corte Madera. The company plans to eventually have 30 showrooms throughout the Golden State, and groundbreaking for VinFast’s first North American factory in North Carolina will take place later this year.

Le Thi Thu Thuy, vice chairman of parent company Vingroup and global CEO of VinFast, said Thursday’s opening was a major milestone for the company.

“I believe that introducing VinFast and interacting personally with customers in our company-owned and operated stores is the best way to build relationships with customers and ensure quality service,” Thuy said in a statement.

VinFast gave Los Angeles car buyers a taste of its product lines when it unveiled its VF e35 and VF e36 all-battery electric SUV models at last year’s LA Auto Show. The vehicles are equipped with a variety of intelligent functions, including lane departure warning, collision warning, driver monitoring, fully automated parking, voice assistant and e-commerce services.

Robotic arms work on the body frames of Vinfast Lux A2.0 sedans at the body area of ​​the automaker's factory in Haiphong, Vietnam on Wednesday, December 4, 2019. Vingroup JSC Chairman Vuong, the billionaire behind six-month Vietnamese auto startup VinFast is planning a feat that even Toyota Motor Corp. and Hyundai Motor Co. couldn't accomplish in their early days: sell a car in the United States
Robotic arms work on the body frames of VinFast Lux A2.0 sedans in the body shop area of ​​the automaker’s factory in Haiphong, Vietnam. (Photo courtesy of VinFast)

VinFast showrooms are referred to as VinFast 1S, 2S or 3S. VinFast 1S locations are primarily located in high-visibility shopping malls and focus on vehicle display and sales.

VinFast 2S showrooms are located on major thoroughfares and offer parts and service, including support from nearby VinFast 1S locations. VinFast 3S showrooms, the largest in design, have full auto and parts sales and service centers.

The company’s Santa Monica location is at 395 Santa Monica Place and the Commerce retailer is located at 100 Citadel Drive in the Citadel Outlets mall.

Lured by a $20.5 million state tax credit, VinFast announced in November that its US headquarters would be in Los Angeles – a move that builds on the company’s original $200 million investment Dollar builds in California.

The 15,000 square foot facility at 12777 W. Jefferson Blvd. in the Playa Vista area of ​​LA, includes a management team that plans to hire more than 400 people there and at its regional LA office over the next few years.

Los Angeles Mayor Eric Garcetti welcomed the automaker after its announced move to the city, noting that LA “is a place where companies come to test, trial and bring new technology to market.” .

“We are so proud to welcome VinFast to our city as we continue to lead the way towards a more connected, cleaner and more sustainable transportation future,” Garcetti said in a statement.

VinFast was one of the few foreign companies to be awarded the California Competes Tax Credit by the Governor’s Office of Business and Economic Development.

The company’s $20.5 million tax credit is the largest CalCompetes tax credit ever awarded to an automaker and one of the top 10 awards given to companies in the program’s nearly 10-year history.

Established in 2017, VinFast owns a state-of-the-art automotive manufacturing complex in Haiphong, Vietnam, which is 90% automated. VinFast Unveils EV Showrooms in Santa Monica, Commerce – Orange County Register

Dais Johnston

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