HOUSTON, TX (KTRK) — With Election Day approaching on November 8th, This Week in Texas looks into the world of political advertising.
From television ads to web ads to old-fashioned door knocking, there are countless ways for candidates to reach voters with their messages.
In this week’s program, ABC13 reporter Tom Abrahams talks to experts in Houston, Dallas and Austin about the science behind political advertising.
What defines the cost and strategy for displaying each candidate?
Among the experts is Daron Shaw, a government professor at the University of Texas-Austin and a former campaign adviser.
“The trick is what is the best forum, the best platform, to reach younger voters, whose turnout is much more variable and for whom we don’t know much about how best to reach them,” Shaw said.
“Some people think it’s text. Some people think that face-to-face contact can be problematic with a high resident population, so the simple answer is that it’s complicated.”
Hear also from Southern Methodist University science professor Cal Jillson and former political adviser Mustafa Tameez.
To stay up to date, you can watch all previous episodes of This Week in Texas here.
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https://abc13.com/this-week-in-texas-political-advertising-campaigns-election-day/12308755/ This week in Texas: Expert panel from Houston, Dallas and Austin examines political advertising