This might be the best cereal ad campaign we’ve ever seen

Poke Stick. Updated March 11, 2023

Healthy muesli brand Surreal just celebrated its one year anniversary – and shared the joy with a photo shoot that included these pictures of the team.


“Live Lach love working here – we celebrated our first birthday by booking one of these family photo shoots. As you can see we are all INCREDIBLY hot so now we’re going to quit granola to become supermodels. If you’re a swimwear company looking for five absolute tens, get in touch.’

Without even implying for a moment that it’s not “five absolute tens,” we realized that humor plays a big part in their brand message.

“Serving suggestion: Eat cereal from a tiny trophy like the winner that you are.”


“It took us thirty-four takes to get this shot right. Please buy cereal so it’s worth it.”


“Today is a great day for cheating…
Things with you and Tony used to be grrrrrreat. You used to have him every day. Sometimes twice. But now it’s all a bit dry and stale. You can do it better than him.
Once you taste us, you’ll forget about that sugar daddy. Cheat on Tony and fall in love with cereal again.’


In the same way, they may have run the best cereal ad campaign we’ve ever seen — and that includes Ross Kemp Singing about Fruit & Fiber on a golf course.

They wrote on their Facebook page –

“We can’t afford famous celebrities, so we just found regular people with famous names and paid them to say nice things about our cereal.
Now we can use their names wherever we want and nobody can stop us*
*We haven’t checked with Legal but we’re sure it’s ok – right @serenawilliams @therock @cristiano?’

And this is what these ads look like. Pay close attention to the fine print.





Facebook users loved it.

What a great idea for marketing!!! Very well done.
Brian Sloan

Just awesome.
Nikolai Nikolaova

Love it!
Shahmeer Kamran

There was also…

Surely you need to add me to the campaign.
Jason Statham

In case you doubt the existence of these famous-named twins—or whatever you choose to call them—here they are.

But that wasn’t the end of Surreal’s campaign.

They write –

They had some “feedback” on the last few, so we thought it would be easiest to just let them write our ads from now on.
As you can see, they really nailed it.”






If you want to find out how to get your hands on the product – or are looking for more jokes – you can do so on their website.

Oh, and in case you were curious, here’s that Ross Kemp commercial.


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Source Surreal Image Surreal This might be the best cereal ad campaign we’ve ever seen

Dais Johnston

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