The Velveeta Martini announcement has been met with mixed reactions on social media

CHICAGO (WFLA) — Fans of the Velveeta processed cheese product might be excited to learn they can use it to make their own alcoholic beverage. Others, however, are unconvinced by the cheesy goodness.

The Velveeta Martini, or Veltini for short, will be available at BLT restaurants in New York, Washington DC, Charlotte, New York and Chicago. For those who can’t make it to a restaurant, the company offers “Veltini kits” to prepare the drink at home.

The kit costs $50 and includes two martini glasses, a gold cocktail shaker, two coasters, a jar of olives, cocktail picks, a box of Velveeta Jumbo Shells & Cheese, Velveeta Cheese Sauce for topping the vodka and rimmed glasses, and a Velveeta Stone to fill the olives and a recipe card to help you put together.

Not everyone looks forward to living “La Dolce Velveeta,” which the company’s press release describes as “coming out confidently and uncompromisingly to show the world that one lives a life of unashamed pleasures.”

A Twitter user described the drink as “a runny mac & cheese martini that screams, ‘I’m giving up – but make it classy’.”

A WRIC newscaster pathetic when reading the announcement on the air on Wednesday morning, calling the drink “a farce”.

“Creative? Yes. Would I try it? No immediately,” said another presenter. However, a third presenter said she would risk a mild allergic reaction to vodka and try the drink anyway.

If you’re considering traveling to a BLT restaurant for the full Veltini experience, the $15 drink is only available during the “golden hour” of 5:00 p.m. to 8:00 p.m. for a limited time only. The Velveeta Martini announcement has been met with mixed reactions on social media

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