Taco Bell is bringing back the Taco Lover’s Pass

(WXIN) – Taco Bell is helping customers celebrate National Taco Day by offering a month-long taco pass.

On Tuesday only (National Taco Day), Taco Bell Rewards members can purchase the Taco Lover’s Pass for $10 (plus tax).

The pass allows Rewards members to redeem one taco per day for 30 consecutive days. Any of the following seven tacos will qualify for the promotion:

  • Crunchy Taco
  • Crunchy Taco Supreme
  • Soft taco
  • Soft Taco Supreme
  • Spicy Potato Soft Taco
  • Doritos® Locos Tacos
  • Doritos® Locos Tacos Supreme

Once the pass is purchased through the Taco Bell app, a “hidden category will be unlocked in the app menu,” according to a company release.

“We’re always looking for offerings and innovations that are unique to our brand, but most importantly, provide unrivaled value to our Taco Bell fan base,” said Sean Tresvant, Taco Bell’s global chief brand officer.

Taco Bell is committed to celebrating National Taco Day with the limited-time return of its digital taco subscription, Taco Lover’s Pass, available for one day only, October 4th, exclusively on the Taco Bell app for Rewards members to have a month-long celebration. Photo credit: Taco Bell)

The limited-edition Taco Lover’s Pass was first introduced in January 2022according to the company’s official Twitter.

This is the first time since its debut in January. Once the 30 days of the promotion have expired, the hidden category will be removed from the app.

According to Taco Bell, Rewards members can only have one pass active at a time.

National Taco Day’s origins date back to 1968 and was originally part of a planned National Taco Week. According to LA Taco, the original date was October 3, based on the birthday of the head of the San Antonio (Texas) Social Civic Organization. But when the SASCO leader died in 1983, so did the promotion of National Taco Day.

LA Taco credits Taco Bell with bringing back the promotion of National Taco Month in 1989. For reasons unknown, in 2009 the national chain Del Taco announced that it would be celebrating National Taco Day on October 4, and the date stuck.

https://wgntv.com/news/nexstar-media-wire/taco-bell-bringing-back-taco-lovers-pass-for-national-taco-day/ Taco Bell is bringing back the Taco Lover’s Pass

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