melancholy?! Pepsi and IHOP team up for maple syrup soda

#Roommates, the enduring popularity of unexpected food collaborations has reached new heights – and this time it’s centered on two popular brands… Pepsi and IHOP. It was recently confirmed (via a social media announcement) that both Pepsi and IHOP would officially team up for an all-new soda pop that takes the sweetness up a few notches.

In the viral age Food and drink collaborations, Pepsi and IHOP aim to set the world on fire with their just-announced collaboration. @FoodAndWine reports that Pepsi and IHOP are bringing fans a new concoction in a limited edition giveaway in the form of Pepsi Maple Syrup Cola. The drink is described as having “the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi.” Maple syrup drips on the outside of the soda can along with a tiny stack of IHOP signature pancakes.

As for how you can get your hands on the Pepsi Maple Syrup Cola, well, it definitely won’t be the traditional way. Since you can’t buy it in-store or at IHOP locations, the only way to try the syrupy-sweet lemonade is to enter a contest on social media. From now until 29.03th, fans can try to get their hands on a can by posting a photo or video of a stack of pancakes on Instagram or Twitter, tagging @IHOP and adding the hashtags #ShowUsYourStack and #PepsiSweepstakes. From there, 2,000 winners will receive a can and one special fan “will also be surprised with a custom Pepsi Spout inspired by the iconic IHOP syrup jugs, making the perfect pour for enjoying Pepsi Maple Syrup Cola,” according to a press release.

Speaking about the collaboration, Kieran Donahue, IHOP’s Chief Marketing Officer, expressed his excitement. “At IHOP we celebrate our history of bringing people together and instilling a sense of togetherness, belonging and joy when they dine with us. We’re so excited to partner with Pepsi to have fun and create a moment for our guests to bring home an extra source of happiness with this limited edition Pepsi Maple Syrup Cola,” he said.

Similarly, Todd Kaplan, Pepsi’s chief marketing officer, said that “It’s not often that we bring two iconic brands together to satisfy the cravings of pancake lovers and Pepsi lovers alike.”

We’re sure fans will be bombarding social media with their chance to win.

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Adam Bradshaw

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