McDonald’s will bring back Halloween Pails on October 18 – Orange County Register

McDonald’s will be serving Happy Meals in Halloween buckets starting October 18, the fast-food giant announced on Thursday, October 6.

Buckets replace the Happy Meal box while supplies last at participating restaurants.

Also called Halloween Buckets, the containers were launched in the 1980s but discontinued in 2016.

Thursday’s announcement follows weeks of fan anticipation and speculation on social media.

“We heard you loud and clear…if the spooky SZN doesn’t have McDonald’s Halloween Pails, then you don’t want it,” McDonald’s said in a press release.

The buckets will feature three characters introduced in 1986: McBoo, McPunk’n, and McGoblin. They come in orange, white, or lime green with Jack-o-Lantern faces on the sides.

According to the company, the buckets are made of plastic and are recyclable. In 2021, it announced an initiative to make sustainable Happy Meal toys from renewable or recycled materials, targeting a 90 percent reduction in fossil fuel-based plastics.

But many of the original buckets never made it to landfills. Earlier designs have become collector’s items. On eBay, the online auction, some 1986 buckets have bids in the $20-$30 range.

McDonald’s press release featured tips from TikTok on how to repurpose Halloween buckets as fashion accessories, planters or musical instruments. Content from influencers including Sidclusive, beatsbyblack, saracampz, themartinezcasita and laurdiy will go live on the social platform on Thursday.

Social media has played a role in recent fast food launches, fueling interest in new products and nostalgia for old brands.

The strategy of using TikTok to reach new audiences has been implemented by other restaurant chains in recent months, including El Pollo Loco and Denny’s. Taco Bell capitalized on social media nostalgia with its Mexican Pizza relaunch earlier this year. It’s repeating the move this week with a poll to decide which withdrawn menu item to bring back next.

McDonald’s tapped into nostalgia earlier this week with an adult Happy Meal called the Cactus Plant Flea Market Box, which comes with McDonaldland figurines along with a Big Mac or Chicken McNuggets combo.

https://www.ocregister.com/2022/10/06/mcdonalds-will-bring-back-halloween-pails-on-oct-18/ McDonald’s will bring back Halloween Pails on October 18 – Orange County Register

Adam Bradshaw

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