Major change to Sainsbury’s Nectar Card as the supermarket takes on a rival retailer
SAINSBURY’S shakes up its Nectar card to keep up with Tesco’s savings offers.
It offers discounts on 300 items to all cardholders, expanding what is currently only available to those who scan themselves.
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The new Nectar pricing system mimics Tesco’s Clubcard pricing by also applying the discounts to anyone who scans their card at checkout.
Sainsbury’s CEO Simon Roberts told The Sun the range is “just the start”.
Customers get a third off Heinz Baked Beans, taking them from £1.40 to 95p.
A 200g jar of Nescafe Gold Blend for £8.10 is reduced to £4.
Ariel All-in-1 pods are £5 instead of £10.50.
Sainsbury’s has been scrambling to bring its fresh food prices down to the same level as budget rivals as part of its Aldi Price Match scheme.
Mr Roberts said his chain has been raising prices more slowly than anyone else in the market thanks to a £550million value investment last year.
He added: “The nectar prices give another reason to shop with us and instill confidence in the buyers.”
Food inflation is at a record 18.2 percent, partly due to vegetable shortages.
However, some major grocery brands have more than doubled prices, sparking tensions between suppliers, supermarkets and customers.
Sainsbury’s bought Nectar in 2018 after launching it in 2002 with Debenhams, BP and Barclaycard.
