Love Island star Sharon Gaffka warns against online ‘get-rich-quick’ programs
EX LOVE Island contestant Sharon Gaffka warns other influencers about the dangers of promoting get-rich-quick schemes online.
The 27-year-old has been signed by the Financial Conduct Authority and the Advertising Standards Authority to help raise awareness.
It warns influencers that if they introduce their fans to scammers, they risk hefty fines or even jail time.
And it said that anyone promoting financial systems should always be sure to explain the potential downsides – and not encourage fear of missing out.
Posts should be legal, truthful and correctly labeled as advertising, the regulator warned.
Sharon said: “Hopefully this campaign will keep other influencers on the right side of the law.”
Miles Lockwood, Director of Complaints and Investigations at the ASA, said: “We are seeing influencers increasingly understanding and following the rules.
“But we recognize that there are still problems, particularly with financial products.
“As such, we are delighted to be working with the FCA and Sharon Gaffka to educate influencers on the risks and responsibilities of marketing these products.”