Logan Paul and KSI Release Prime Hydration Ad During Super Bowl

Screengrab via Logan Paul/YouTube

YouTube box rivals ASI And LoganPaul have teamed up to launch their own sports drink and of course they would run an ad during the Super Bowl as well. However, unlike other ads that go for extravagance and go all out for their 30-second notoriety, these YouTubers have done what they do best and made their sports drink ad a little reminiscent of a YouTube video.

Prime Hydration managed to get a spot at this year’s Super Bowl event, and the video is a cross between a generic sports drink promotional style and a YouTube vlog we’re all familiar with. Crowd shots of fans holding the products, with KSI and Logan in their podcast set, are promoting the drink, while quick cuts to the product are also included.

Unlike most Super Bowl commercials, fans outside the United States can now view the Super Bowl Prime Hydration commercial on YouTube.

The ad was hailed for being the “first creator-led brand” to run a Super Bowl commercial, which is a huge step for YouTube creators and how far their reach could go. Meanwhile, fans who managed to catch the ad on TV were filled with excitement to see their favorite YouTubers on screen.

Aside from the Super Bowl, both YouTubers are currently in Sydney, Australia, where they are promoting the drink and hosting a meet and greet near one of the city’s local supermarkets. Local news outlets reported that streets were blocked by fans hoping to meet their favorite artists and get their hands on the drink themselves.

Prime Hydration isn’t just an energy drink made by two YouTubers. It is also the official sports drink of the UFC. According to the official website, the product was first released in 2022 with plans to sell the product worldwide.

https://wegotthiscovered.com/celebrities/the-super-bowl-gets-youtube-treatment-thanks-to-ksi-and-logan-paul/ Logan Paul and KSI Release Prime Hydration Ad During Super Bowl

Adam Bradshaw

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