The Motherwell forward – nominated for Player of the Year – was a huge fan favorite at Fir Park.
However, he has bid an emotional farewell to Motherwell after sealing his move to Dutch club Groningen.
Van Veen broke the club record by scoring in 11 consecutive games and scored 29 goals last season.
And after initial contact and numerous meetings with Van Veen’s representatives, Motherwell bosses “reluctantly” agreed to the forward’s sale.
Motherwell had tried to keep Van Veen but found the finances were incompatible with the lucrative deal offer from Groningen and so accepted a “significant” undisclosed transfer fee.
On his departure, Van Veen said: “Leaving Motherwell was a really difficult decision. From the day I arrived I felt loved and at home.
“It was emotional and a privilege to feel the support of all the fans from day one. From my own song to the banners, this was a special time in my life and I will never forget it.
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“Breaking the records is one of my greatest accomplishments to date, but more importantly, I hope it will reward the fans for their support.
“I will be following Motherwell every week from now on and have fond memories of my time here.
“Thanks for the memories and I will miss you all. I am in love….”
Stuart Kettlewell added: “Of course we are disappointed to lose a player of Kevin’s quality.
“His efforts during my time here have been exceptional and I appreciate his hard work.
“I have a great relationship with Kevin and I know how much he enjoyed his time here. I sincerely hope he has a successful time in Groningen and wish him all the best.
“Now we face the difficult task of replacing Kevin but we are working very hard behind the scenes to take this club forward.”