Instagram Reels is the secret to viral growth on Instagram

Instagram Reels is the secret to viral growth on Instagram. Brands like Walmart, Beardbrand, and Sephora are already using Instagram Reels to their advantage. So, it makes sense for businesses of all sizes and shapes to embrace Reels to grow their presence and engage audiences.

Convinced? Not yet? Then here are the details of how Instagram reels can help your business grow:

Instagram Reels Can Change Your Social Media Marketing Game

When it comes to using Reels, businesses can outperform their competitors with this feature.

New businesses can use Reels for getting their business discovered by prospective buyers. The only thing they need to do is create informative and fun videos to be displayed in the Top Reels section on the platform.

Since Reels is all about making quick and easily digestible content, you will be getting more audiences through this because the majority of social users love snappy and short content.

With Reels, you also get more editing tools and features for broadcasting your story. You can even support your Reels with long-form videos using IGTV. This will be a detailed way of introducing your new products and services that will further get people into following your account.

Take the example of Louis Vuitton, the fashion giant here that has been using Reels ever since its introduction on Instagram. Almost all the reels from this brand have gone viral and have also crossed a million views bringing in huge followers to its business profile.

If a business as well-known as Louis Vuitton can benefit from Instagram Reels, so can you.

Instagram Reels Presents a Creative Way of Engaging the Audience

Videos perform well on all the social media platforms bringing in significant engagement while building trust with a brand at the same time. Instagram Reels kicks this up a bit. Reels are catchy and fast, allowing your business to offer value to the audience using bite-sized information.

Furthermore, the use of creative tools such as an Instagram video editor that offers texts, music, and filters can help you enhance your brand and make your Reels more engaging and attractive.

Check El Bueno Coffee Roasters, a brand selling different varieties of coffee brews in New Delhi. They used a trending song and a novel idea for promoting their products through Instagram Reels.

You Can Use Reels for Displaying the Values and Personality of Your Brand

Reels offer the perfect scope to highlight your true brand values and personality. With Reels, you can also manage customer perceptions in the right way, which further helps in building loyalty.

From sharing everything about your business operations to getting employees to share the company work culture, you can use Reels for bringing out the human side of your brand.

The whole idea behind Reels is informing, educating, entertaining, and motivating the audience, and as long as you stick to these, you will be good to go.

Better Visibility, Discoverability, and Shareability with Reels

Instagram Reels offer yet another way for your business to reach the target audience apart from Live, Stories, and IGTV. But the best thing about Reels is that they do not disappear after 24 hours enabling viewers to see and share them for a longer time.

As has already been mentioned, public Reels videos appear in Explore tab, thus distributing your business content to a large number of users outside your community. The videos even appear on pages dedicated to the effects, hashtags, and songs added to them.

Since Reels is a brand new feature of Instagram, even Instagram will allow these videos to reach more and more people, so they get to know about its new feature. Consider Vive Active here. This Fitness Training Studio in Sydney boasts 15.9K Instagram followers, but its Reels have got far more views than that. One of its Reels has also crossed the mark of 1 million.

Use Reels to Establish Your Business as the Industry Leader

Making short reels where you share knowledge about the industry or the domain you are serving will make you an industry leader. You can even make videos where you share tips and tricks for the users to follow.

In an engaging, short video of 15 to 30 seconds, make sure to provide fun, quick, and implementable tricks and tips that show the experience you possess in serving your niche industry.

Reels are also an opportunity for you to differentiate your brand. Why should ideal consumers shop with you? What are you offering that your competitors are not, and are you highlighting your exclusiveness actively across different marketing channels?

As a business, you can use reels for cashing in on fresh excitement and use innovative video ideas to show what differentiates you in action.

You can even educate the audience through Reels. If there’s the announcement of a new service or product you are looking to make, use Reels to put the message across. One of the greatest benefits here is you can reach an untapped and a wide audience through Reels, especially if your videos make it to the Explore page.

Advertising on Reels Brings Business

Instagram advertisers can now use Reels for placing their advertisements. Quite the same as Stories ads, Reels advertisements are vertical and full screen, and they appear in between the individual Reels.

This new ad placement can help your business reach its target audience while they scroll through the trending Reels.

Conclusion

Instagram Reels are the next big thing in business marketing. They can help you grow your business by helping you reach your marketing goals. It’s just that you must know how to use Reels to your advent age, so it determines the success of your business.