How to give your small business a New Year’s health check

If you’re looking to launch your small business in 2023, a New Year’s health check can help set you on the road to success. Turning a new page with your small business in the new year doesn’t have to mean a complicated deep dive into business strategy or require a lot of butcher paper. In just a few simple steps, you can cover a few key focus areas that can make a big difference to your small business.

Show your best side online

Your website is often one of the first interactions you have with a prospect, so it pays to make sure it still represents you and your small business authentically. If you take a little time to look at the content on your website, you can spot some simple areas for improvement. Start with the basics like your contact information, social media links, descriptions, and products. Then you can consider whether the aesthetic is still relevant and whether you need to give your images or color palette a refresh.

Is your small business experiencing growing pains?

As your website sees increased traffic or your business has grown, it’s a good idea to check if your website hosting plan is still adequate. If you’ve experienced performance issues or lag on your site during heavy buying periods, you might be ready to upgrade. Lagging websites can often test the patience of even the most loyal of customers.

Protect your data

A cybercrime is reported in Australia every seven minutes, according to the Australian Cyber ​​Security Centre, and a recent spate of high-profile cyberattacks has heightened the need to be vigilant. One way to ensure your small business customer information is more secure, especially if you run an ecommerce site, is to install an SSL certificate. An SSL certificate creates a digital tunnel, or encrypted connection, between your customer’s web browser and your web server. It helps ensure that shared data is better protected.

Market email like a pro

The price pressure in the cost of living will start in 2023 and will intensify the competition for freely available customer funds. Establishing an effective email marketing strategy is one way to make your small business memorable for customers. Putting a popup prompt on your website with a discount code or benefit for signing up for emails can be a great way to attract customers. For maximum effectiveness, make sure your marketing emails have a catchy subject line, have a clear point of interest to your customers, and are visually impactful.

Let your data do the talking

One of your best strategic resources is your small business dataset. Website, sales, and even social media data can be very insightful and educational, so it’s worth taking the time to review your performance in 2022. Identifying your peak and downtime can show you the best times for new or targeted marketing opportunities or how to build some business efficiencies.

Send some goals in 2023

Setting some goals for your small business will help direct your efforts and ensure you focus your precious time on the priority endeavors. As you sit down to consolidate and focus your list, make sure you identify SMART goals – specific, measurable, achievable, realistic, and timely. This can give you a better chance of achieving your goals.

Setting up your business for success this year doesn’t have to be a tedious or brain-wrecking exercise. The workable steps above can help you come up with some actionable ideas that can give your business a boost. How to give your small business a New Year’s health check

Adam Bradshaw

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