How the LA3C music, food and arts festival celebrates diversity and community – Orange County Register

Penske Media’s first music, food and arts festival, LA3C, will be held December 10-11 at Los Angeles Historic State Park to celebrate the rich artistic melting pot the city is known for.

The festival will feature performances by Megan Thee Stallion, Maluma, Snoop Dogg, Seventeen and Cuco, among others. Even if the lineup only features a small number of Los Angeles-raised artists — which seems confusing given its intent to celebrate Angeleno culture — it reflects LA in other facets.

As LA3C CEO Juan Mora put it, the festival represents Los Angeles by bringing a range of genres and ethnic backgrounds to the bill and, most importantly, collecting specific data on what people in the city do most Listen.

“The process of putting together the lineup was the result of a lot of research,” Mora shared in a recent phone interview. “Through a platform called Luminate, which creates the charts for Billboard, we worked with them to really understand the structure and what people around town are listening to the most. But we also wanted to research which bands and genres are listened to more overall. We’ve always wanted to create a diverse lineup of artists from all over the world, but we also wanted to make sure that while not all artists were born and raised here, they make the city an important part of their careers.”

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K-pop superstars Seventeen join Megan Thee Stallion and Snoop Dogg on Saturday and will put together a special hour-long set for fans who can’t catch the show during the Be the Sun Tour, which stopped at the Kia Forum in Inglewood in August could see . Other artists include Free Nationals, Shawn Wasabi and Kyle. The Hot Import Nights Stage will be headlining Mustard with support from AJ Hernez, Cuco, Freya Fox and more.

Sunday will feature sets by Maluma, Piso 21, Gerardo Ortiz, Fonseca, Chesca, Marc Segui and Monogem. The Hot Import Nights Stage is headlined by Tokimonsta with sets from Accia, Arius, Cam Girl, Kromi, Lolo and more. How the LA3C music, food and arts festival celebrates diversity and community – Orange County Register

Adam Bradshaw

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