Frito-Lay just introduced “Cracker Jill” to “honor” women in sport.

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If you’re a lady finding yourself at a baseball game this summer, luckily Frito-Lay just brought out a little something for you she Just in time for opening day!

The company on Tuesday announced Joining this Cracker Jack is none other than “Cracker Jill” – his female counterpart in caramel-coated crunch. Available now at baseball stadiums across the country, the special edition Cracker Jack highlights five different Cracker Jill versions with distinct — but ambiguous — racial identities. Each bag’s “Jill” is outfitted in traditional feminized sailor suits and poses à la Rosie the Riveter. Finally #Representation.

“We are constantly inspired by the many women who are making history by breaking new ground, and we want to celebrate their achievements while supporting progress,” said Tina Mahal, vice president of marketing at Frito-Lay North America, in an accompanying Explanation. “We were so inspired by how girls and women are changing the face of the game, so with that in mind we’re introducing Cracker Jill to show girls they’re in even our most iconic snacks.”

Frito-Lay also published a music video in which Normani performs a remixed version of “Take Me Out To The Ball Game”. On a baseball diamond, the singer gives us the classic tune with updated lyrics, including: “Buy me some peanuts and crackers Jill / no one can stop you if you have the will. and “So let’s cheer, root, root on a girl’s dream / we add our face to the game.”

So far, Twitter has been confused by the announcement among some users saying Cracker Jill sounded like a racial slur for white women and other, well, manufacturing bad jokes about this iteration being sold without nuts.

While not a full waiver, the company is also donating $200,000 to the Women’s Sports Foundation (WSF), a national non-profit dedicated to women and girls in sport – it would have been cool if these capitalists had gotten a little more creative.

Maybe Frito-Lay could have just bet Lia Thomas or Sha’Carri Richardson on the bags considering they are currently unparalleled athletes in their respective sports and, as Mahal said, “breaking with form”. Or maybe the surprise in each serving could just be an unfair treaty to serve as a reminder that women and female athletes stay grossly underpaid? Better yet, how about scrapping the idea altogether and investing the energy it has expended? while defending on behalf of the basketball star Brittney Grinerwho is still being held hostage in Russia.

In short: It was anything but a home run. Back to the dugout, Frito-Lay.

https://jezebel.com/frito-lay-just-unveiled-cracker-jill-to-honor-women-in-1848765732 Frito-Lay just introduced “Cracker Jill” to “honor” women in sport.

Andrew Schnitker

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