Fiona McIntyre praises ‘groundbreaking’ sponsorship deal for women’s football
The energy giant will become the exclusive main partner of Scottish women’s football and the Scottish Women’s Premier League, as well as sponsor the Scottish Youth Challenge Cups in all three age groups and the Scottish Women’s Highlands and Islands League for the next three years.
In addition to capitalizing on the exciting conclusion to the SWPL season that has just passed and aiming to take the game to the top of the game, an important part of the partnership will focus on grassroots investments and expanding opportunities for girls, take part in football in remote communities in the Highlands and Islands.
CONTINUE READING: SWPL is open to the Injury Solidarity Fund to help fund surgeries
“We just enjoyed one of the most dramatic and entertaining league finishes of all time, with huge crowds and an unprecedented interest in women’s football,” said McIntyre.
“There is now an incredible opportunity to build on that and inspire both current and future generations through this exclusive new partnership, which is 100% dedicated to women’s football in Scotland.”
“We are delighted with the fantastic commitment ScottishPower has shown to the SWPL, and to our clubs and players, through this significant investment in women’s football at large.
“This principal partnership is a triumph of collaboration that connects all aspects of girls’ and women’s football and we look forward to working together to push boundaries and take the SWPL and women’s football in Scotland to new heights in the years to come lift.”
Although exact figures have not been disclosed, the deal has been described as “the largest single investment in Scottish women’s football” and Scottish Women’s Football CEO Aileen Campbell is excited to see how the partnership can help develop the next generation of Scottish players.
“The support of ScottishPower marks another important moment at an incredibly exciting time for women’s football,” said Campbell.
“As football continues to grow and develop, ScottishPower’s investment gives us even more opportunities for women and girls across the country to help us build football from the grassroots.
“The Scottish Youth Challenge Cup is our biggest competition, with hundreds of teams from across the country aged 14, 16 and 18 taking part. This partnership will bring unprecedented support and visibility to our Highlands and Islands league.
“I look forward to seeing the partnership evolve over the coming years as we nurture new talent and support local communities, clubs and players to enjoy the game.”
CONTINUE READING: Fiona McIntyre is planning a radical transformation of Scottish women’s football
From ScottishPower’s perspective, partnering with women’s football in Scotland is a natural fit with their stated commitments to promoting equality and inspiring young women to take up sport.
ScottishPower chief executive Keith Anderson said: “As a company we are committed to promoting equality at all levels and I am delighted that we are supporting girls and women in our communities across the country to have access to sport benefit.
“We want to empower women’s football for current and future generations and build a community of women players that will inspire even more people to play and enjoy the game.”
“It’s an exciting time for women’s football in Scotland with record attendances and fiercely competitive competition and I’m thrilled that ScottishPower will be doing its part to inspire girls to get involved and support the development of infrastructure across the country to make this easier than ever before.” .
“We will work closely with the SWF and SWPL to collectively form a powerful force for positive change for women and girls in Scotland, both on and off the pitch.”
