Elon Musk’s hellish Twitter takeover allows for wild impersonations and spirals into chaos

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picture: Twitter, Noam Galai/Getty

I know none of us saw this coming, but the Elon Musk Twitter acquisition isn’t going well. Who would have thought that a capricious, chaotic billionaire with the business instincts of a retired cop — and the sense of humor of a 14-year-old incel in his mother’s basement — buying a website for more than he can afford alone and the libs wouldn’t run smoothly ? Not me!

The self-proclaimed Chief Twit is quite overwhelmed with his bald head. Allegedly as a way to increase revenue (but more so to delegitimize journalists), he introduced $8 “verification” through Twitter Blue subscriptions this week. As anyone could have predicted, putting a blue tick on any account has led to rampant impersonation and confusion, and Twitter is essentially on fire as we speak. A specific impersonation on the site has costs a drug company made literally billions of dollars on Thursday morning – more on that in a bit!

In a Twitter Spaces conversation on Wednesday, Musk said that Twitter Blue-verified impersonators would be flagged, lose their verification, and not get their money back — but he admitted “they can always do that.” In a desperate plea Thursday night, he insisted that users engaging in parody impersonations must include “parody” in their display name — of course, there’s no way to enforce this. Until Friday, Twitter paused the new paid verification program until it figured out how to deal with impersonators. (One idea: just take the slap on your ego and go back to the actual verification system that’s been working for over a decade!)

What’s next for Twitter? Your guess is as good as mine! But when the platform drops into a dumpster fire, all we can do is sit back and enjoy the circus. Namely: the out-of-pocket most disturbed impersonators of brands and socialites, from Tesla and Eli Lilly to Sen. Ted Cruz (R-TX) and Ben Shapiro.

https://jezebel.com/elon-musk-s-hellish-twitter-takeover-enables-wild-imper-1849773549 Elon Musk’s hellish Twitter takeover allows for wild impersonations and spirals into chaos

Adam Bradshaw

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