Disneyland and neighboring California Adventure Park lifted most day pass prices on Monday, taking an even higher price on the most popular days of the year, like Christmas and New Year’s Eve.
Day pass prices will increase by 3% to 8%, with standard daily parking fees increasing by 20%. The parks last increased ticket prices by up to 5% in February 2020 – just before the parks closed for 13 months due to the COVID-19 pandemic.
For the record:
9:47 am, October 25, 2021An earlier version of this story stated that the nighttime fireworks at Disneyland Resort had not returned. The fireworks shows restarted in July. Also, the cut line in the main photo incorrectly identified Sleeping Beauty Castle as Sleeping Beauty Castle.
To handle the crowds, the park introduced a five-tier pricing scheme in 2016, charging more on the busiest days and less on the low-demand days. The price for days with the lowest demand – like Tuesday and Wednesday in late January – remains unchanged at $104. But prices for the other four tiers have increased, and the resort has added a sixth tier with the highest price, $164 for a one-day visit to a single park on the busiest days of the year, including select weekends, Holidays and Spring Break.
The highest-ever day ticket for a park was $154.
Prices are the same for visiting Disneyland and neighboring Disney California Adventure Park. The prices of tickets that allow you to visit two parks in one day – Park Hopper – increase by up to 7%. The inflation rate in the US was 5.4% in the 12 months to September.
The price hikes come despite several popular attractions at the parks remaining closed since the parks reopened in April following the pandemic shutdown, a complaint that theme park fans have frequently voiced social media. The nightly water and light shows like Fantasmic and World of Color and most daily costume parades have yet to return to the parks.
Higher costs might deter some Disney fans because they’ll be charged more for fewer attractions, but the price increase should bring more revenue to Walt Disney Co. overall, even with a slight drop in attendance, said Martin Lewison, a business administration professor and theme park expert at Farmingdale State College in New York.
“I think a lot of guests will find this a very bitter pill at this point,” he said. “But it wouldn’t be the end of the world for the company if attendance dropped a bit.”
Disneyland officials noted that California Adventure Park added a six-acre Marvel superhero-themed land — called Avengers Campus — in June and the resort plans to launch several vacation attractions, including a new Christmas parade.
Since reopening, Disney has made a handful of new efforts to address the theme park’s biggest problems — long lines and overcrowded parks.
In August, Disney revamped its 37-year-old annual pass program, replacing it with a new Magic Key program that requires visitors to make a reservation before visiting the theme parks while continuing to restrict access on the busiest days. By requiring reservations, the new program will allow Disney park operators to better manage everyday crowds.
Generally less expensive than previous annual passes, Magic Key passes include four options ranging in price from $399 per year for Southern California residents to $1,399 for the no blackout option and the most reservation flexibility.
Longtime annual pass holders have complained about the Magic Key program, saying the reservation system makes it too difficult for even those with the most expensive pass to visit the parks on busy days. The resort’s reservations calendar shows there are no reservations available for nearly every weekend for the next two months, but that may change as Disney has occasionally opened up reservations.
A few weeks after launching the Magic Key program, Disney introduced a new mobile app that allows park-goers willing to pay a premium to skip the wait for the most popular attractions.
The new app — known as Disney Genie — replaced two older systems at Disneyland — the free FastPass and the $20-a-day MaxPass — that allowed park-goers to reserve a timeslot at an attraction, bypassing the traditional lines and jumping into an accelerated fastpass lane instead.
Disney Genie is a free app that recommends a visit route based on the attractions, shows, and restaurants selected by users at the start of the day. Disney Genie+ is a similar app that costs $20 a day at Disneyland and can be used to make reservations to get on a ride at a specific time, skip the traditional lines and gain access to a new Lightning Lane instead grant.
Disneyland will operate more than 15 Lightning Lane attractions, and Walt Disney World Resort in Florida will have more than 40 Lightning Lane attractions. Users can only make one reservation at a time.
But to skip the lines at the most popular attractions, such as B. Radiator Springs Racers at Disney California Adventure and Rise of the Resistance at Disneyland, park-goers must pay a separate fee that varies by date, attraction, and park. The exact price will not be announced for several weeks, Disney officials say.
During a recent earnings report, Disney Chief Executive Bob Chapek said reservations for the company’s domestic theme parks remained strong.
“We have implemented a reservation system that will allow us to spread our demand, increase our yield, and at the same time improve our guest experience,” he said.
https://www.latimes.com/business/story/2021-10-25/disneyland-ticket-prices-go-up-as-much-as-8-with-parking-rising-20 Disneyland ticket prices increase by up to 8%; Parking 20% higher