Demna, Balenciaga’s creative director, strangely apologizes for ‘BDSM Kids’ ad campaign

Image for article titled Demna, Creative Director of Balenciaga, Weirdly Apologizes for "BDSM kids" advertising campaign

photo: Patrick McMullan (Getty Images)

Almost two weeks after Balenciaga bondage bear scandal, the creative director of fashion brand Demna Gvasalia, who goes by simply Demna, has finally spoken out about the bizarre and disturbing campaign. The Georgian fashion designer, who has been running the brand since 2015, Posted an apology on Instagram on Friday for his “wrong choice of artistic concept” and said he will learn how to “help.”

“It was inappropriate to have children promote objects that had nothing to do with them,” Demna said in the post. “As much as I would like at times to be thought-provoking through my work, I would NEVER intend to do so on a subject as horrific as child abuse, which I condemn.”

He posted a version of the now-classic celebrity line, promising to “learn from it, listen and engage with child protection organizations to learn how I can contribute and help on this terrible issue.” I’m very curious: Exactly how does he intend to “contribute” to the “child protection” fight, other than maybe never create creepy child abuse ads again?

I’m sure the experts he will half-heartedly consult have more to say on the subject, but I can humbly offer Demna a Sparksnotes version for his quick reference: Child Abuse and Pornography = Bad!

The fashion house faced criticism last month for launching an ad campaign that featured children holding stuffed bears in bondage outfits. One image also featured the text of a Supreme Court decision regarding child pornography in the background. The backlash was swift: A handful of celebrities have furious say goodbye on her Balenciaga collections, while Kim Kardashian, one of the brand’s biggest supporters, said that she “reevaluateher relationship with the company.

Unlike Demna, Balenciaga quickly apologized himself and ended the campaigns overnight. The brand also submitted $25 million legal action against the production company responsible for the photo shoot, North Six, Inc., and set designer Nicholas Des Jardins for including the Supreme Court documents in Balenciagas “Hourglass” purse indicator. But pointing the finger down that far doesn’t make much sense as many blame Demna.

There’s no shortage of “it was never my intention…” excuses out there, and while we know they’re rarely genuine, in this scenario, that apology falls even flatter. You neither was Attempting to provoke in this scenario, and the line you crossed in the process, is one that no sane adult is willing to do, and neither were you. I call the “intents” bullshit” here.

And it seems I’m not alone: ​​Former modeling agent and photo editor for fashion magazines Olga Liriano almost rolled her eyes at Balenciaga’s lawsuit. “Oh please, Demna won’t post a single picture that he hasn’t approved,” Liriano said the post. “Demna is not only the creative director, he also controls all the imagery behind the campaigns. Blaming a production company is insane.” The Daily Mail reports that other fashion insiders think Demna has just gotten “too big for his pants,” a problem no talented designer can solve.

Amid the scandal, Demna’s words from an October interview With Crossroads: The Art Basel Podcast, rings a little differently. “I no longer think about making the fashion industry understand what I do. I just do it,” he said at the time.

I’m pretty sure we get it, dude. And it’s creepy as hell.

https://jezebel.com/balenciaga-demna-sort-of-apology-bdsm-kids-ads-1849847437 Demna, Balenciaga’s creative director, strangely apologizes for ‘BDSM Kids’ ad campaign

Adam Bradshaw

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