Comfort for pets and their owners

Company: Dundies

‘Wow factor: At just 23 years old, Emily has grown her start-up into a company that employs 15 people and has generated more than $1 million in sales while helping rescue puppies from euthanasia.

Emily Martin met the bulldog Sophie when she was just six weeks old – and fell in love. The Bulldog puppy suffers from incontinence and shockingly, this common condition results in over 200,000 dogs being euthanized each year. After saving Sophie, Emily set out to make her life more comfortable by sewing her a diaper. After achieving this and desperately trying to prevent other dogs in the same situation from suffering the same fate that almost befell Sophie, she started a business to help incontinent dogs.

“When I got out my sewing machine to make my first dog diaper, I was trying to find a solution for Sophie,” Emily recalls. “I had imported and tried everything on the market and nothing had worked for her and she suffered from ammonia burns and rashes.” Working with veterinarians, Emily has developed a medically safe tool to give her pup the quality of life she loves deserved. “I started sharing her story on her Instagram page, and soon pet owners were reaching out to me for help,” says Emily. “I’ve had people want me to make diapers for their pets.”

Emily accepted the challenge and founded Dundies, a pet health and hygiene company specializing in reusable pet diapers, helping owners worldwide fight pet waste. Developed over 12 months, Dundies diapers are used to keep dogs warm, fight incontinence, help older pets hide unwanted marks, make travel more comfortable and aid in post-operative recovery.

“I’ve had people want me to make diapers for their pets.”

Emily is proud that she is solving a problem that has been largely ignored and led to pets being euthanized. She has created the world’s only pet diaper designed in consultation with veterinarians and animal health professionals. “Dundies are designed not only to keep your home clean, but also to keep your pet healthy. They’re four times more absorbent than other products on the market,” she assures. “We are an Australian made company and we take sustainability very seriously. Because all of our products are made in Australia, our carbon footprint remains lower as we have reduced import and export emissions and large factory waste.”

This commitment to sustainability includes: packaging all of their products in reusable laundry bags; Shipping their products in biodegradable mailers made from cornstarch; use of tape and recycled boxes for large orders; recently switched from hook and loop fasteners made from virgin plastics to hook and loop fasteners made from recycled ocean plastics; Use of organic bamboo fabric as it is more sustainable to produce than cotton; and running a remote workgroup from home that keeps cars off the road and employs fewer people in offices.

Since its inception, Dundies has generated more than a million dollars in revenue, and earlier this year Emily was recognized with the Seven News Young Achiever Awards Entrepreneur of the Year 2022 for both pet euthanasia rates and scaling my small business into one that is now 15 years old employees, 14 of whom work as home seamstresses, and she’s only 23 years old,” says Emily. Her ultimate goal, she says, is to make Dundies a leading brand when it comes to all things pet health. The company is already working toward that goal with its strollers and reusable puppy pads, and has a number of other products in the works.

This article is part of our feature for women founders, which can be read in full here. Comfort for pets and their owners

Adam Bradshaw

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