Baby food start-up Sprout Organic is expanding into Saudi Arabia and Malaysia

Australian baby food start-up Sprout Organic has expanded internationally into Saudi Arabia and Malaysia.

Sprout Organic Founder and CEO Selasi Berdie said the company’s growth has been “phenomenal,” adding, “With zero tariffs, high income levels and high birth rates, Saudi is a gateway to enter the entire GCC region and is opening.” several other possibilities including the UAE.”

According to market research firm Euromonitor, Saudi Arabia is the fourth largest infant formula market in the world with a market volume of US$883 million, and Malaysia is sixth.

“With high birth rates and a population of over 30 million people, Malaysia has one of the highest projected growth rates in the infant category at 9.34 percent and fits in with our current phase of business ahead of the acquisition of larger Asian markets,” said Berdie.

The company is currently seeking private financing to enable further international expansion opportunities.

The brand’s baby food is certified organic and made from ingredients such as rice, peas and coconut. It’s also free from allergens like dairy, soy, egg, wheat, fish and peanuts and is sold at more than 1500 locations across Australia and New Zealand.

This story first appeared in our sister publication Within FMCG Baby food start-up Sprout Organic is expanding into Saudi Arabia and Malaysia

Adam Bradshaw

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