Business

Attract more blue-collar jobs as the economy opens up

India’s blue-collar labor markets posted the strongest growth in over a year in February as a falling number of Covid infections, the lifting of restrictions and a pick-up in economic activity led to higher demand for labour.

Data from QJobs, an online employment platform that is part of staffing services company Quess Corp, shows that there were more than 1 million active job offers for workers in the month of February. Among them were 800,000 new ones jobsthe highest number of new job offers in a month in more than a year, according to data shared exclusively with ET.

This becomes more relevant at a time when organizations are opening their offices, educational institutions are preparing to welcome back students and service activities are picking up again as the third wave of the pandemic subsides.

“The worker/job outlook is quite robust as new clients post jobs and existing clients increase job postings,” said Sekhar Garisa, head of emerging companies and corporate development at Quess Corp. “Consistently almost all The organization is aiming for expansion. Companies that had postponed their expansion plans have revived them. Offices are opened and cross-sector services are restarted. This, together with the increasing turnover, leads to an increase in demand,” he added. “A rush of investment in start-ups and tech-led companies is also a major contributor to job creation,” he added.

The top categories with the highest demand are Delivery and Drivers, Data Entry/Back Office, BPO/Customer Support, field sales, business development and retail/counter sales.

The data shows that the emerging categories where demand is picking up are security and administration, which grew 350% in January-February compared to the previous three months, and housekeeping and human resources, which grew 250% recorded.

“The opening up of service activities as the number of infections falls, the speedy lifting of restrictions, and relatively strong corporate and bank balance sheets will further strengthen corporate hiring opportunities,” said Sachchidanand Shukla, chief economist at Mahindra Group. The rising turnover is also an indicator of increasing job opportunities, he added.

Attract more blue-collar jobs as the economy opens up

Labor market experts said the focus on capital investment and creating incentives for job creation in the union’s latest budget would further accelerate blue-collar employment.

The push toward manufacturing through various production-linked incentive schemes and the focus on infrastructure development will also lead to more job creation, Shukla said.

Sodexo, one of the largest food and facility management and technical services providers, has added more businesses this year, and existing clients have an expanded scope of work with the opening of offices and educational facilities. “We have both new mandates and expanding services with existing clients across sectors, which has led to an increase in hiring,” said Pradeep Chavda, Director – HR – India at Sodexo. “Integrated facilities management is on the radar for most organizations as employee health and well-being is at the core and employers want to use this as an advantage to retain talent in the current era of high employee attrition,” he added.

Logistics solutions provider Ecom Express, which hired around 17,000 delivery workers including gig workers last year, plans to hire nearly 30,000 this year. “Our recruitment will be across the country and we are seeing massive uptake from Tier III/IV cities and remote parts of the country,” Chief People Officer Saurabh Deep Singla said.

TN Hari, Head of HR at BigBasket, said: “For us, business has increased with the continued demand for online shopping and we will continue to hire more staff, including at the floor/work level.”

https://economictimes.indiatimes.com/jobs/more-blue-collar-jobs-up-for-grabs-as-economy-opens-up/articleshow/89810548.cms Attract more blue-collar jobs as the economy opens up

Dais Johnston

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