All the models ate shit at this fashion show in Milan, giving a new meaning to “fall fashion”.

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screenshot: AVAVAV SS23

What’s “in” next season? Slapstick comedy baby! And it looks like knee pads.

Recently, the Florence-based brand AVAVAV debut his spring/summer 23 collection at Milan Fashion Week – an event that proven much more cheerful and eccentric than London is crazy and grumpy shows filled with half-baked references to the late Queen Elizabeth. AVAVAV’s models fell to their knees as they walked down the runway in oversized knee-high boots and flashy branded fits. Literally. Every one of them dramatically stumbled, slipped and stumbled down the catwalk. Even AVAVAV’s creative director, Beate Karlsson, made a pratfall as she walked outside at the end of the show. Commitment to the bit!

Were the falls a tribute to Naomi Campbells iconic fall in Vivienne Westwood Fall/Winter 1993? Or maybe the gimmick is a nod to my personal favorite high fashion fall, Kamila Wawrzyniak, who barely made it back onto the catwalk at Vivienne Westwood’s 2004 Paris Fashion Week. (Westwood got a Longcon involved here?) This fall is only as good as Washington DC news anchors Jim Vance and George Michael go insane over it. There’s also the wobbly Maria LaFuente model hardly do her way back down a gleaming gold catwalk during Madrid Fashion Week. As long as models walk, they’ve done it favor.

News anchors can’t stop laughing at the falling model

Cosmically, yes, the AVAVAV show pays tribute to all of these incidents. And somewhere, Moe, Larry, and Curley are smiling down on all of this. But Karlson explained in an interview with HypeBae that she “wanted to do a fashion show parody to go with the pathetic theme of this collection and the extreme superficiality of fashion at a time when so many feign riches but risk falling off hard.”

AVAVAV tiptoes between costume and clothing, especially with hers claw-like monster boots. I personally love any drama that comes out of these shows outside of the outfits. And after some celebrities watched very very bad When I’m walking down a catwalk – and pounding out Tyra Banks’ annoying rants at a formative age – I know it takes skill to command attention on the runway. But it can also be very boring. We’re sorry! So yeah, let me see how these models tackle a clowning 101 pratfall. I hope her knees and ankles are okay though. Or at least I hope they get a hazard allowance.

Karlsson’s decision to let nouveau riche models eat shit on the runway really captures the moment we’re living in. It’s very eat the rich and baby, my bib is on and I’m willingly banging on the table with my knife and fork. I’ve seen enough of those runway shows that feel so impersonal and elevated in a distant way. I love AVAVAV’s self-deprecating humor and forbearance in making fun of the industry. It literally takes those models down a notch.

Proverbs 24:17-18 reads, “Do not rejoice when your enemies fall.” Ah, but what if it does very very funny when they do? All the models ate shit at this fashion show in Milan, giving a new meaning to “fall fashion”.

Andrew Schnitker

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