Whilst the channel still has unprecedented reach, with 87% of adults across Scotland either watching TV, listening to the radio or getting involved online, 17% feel the BBC is ineffective in informing, educating and entertaining audiences, compared to 10 % last year.
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When asked if they believed the BBC effectively lived up to these three values - set out by Lord Reith when the BBC was founded in 1922 – 64% of adults replied that they did, compared to 66% the last time Year.
Viewers in Scotland spent an average of seven hours and 23 minutes watching BBC television in 2022/23, compared with eight hours and 15 minutes the previous year.
The proportion of adults listening to Radio Scotland has now fallen from 58% to 52%.
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The poll also shows that just half of all Scots believed the BBC was “effective at reflecting people like them”, compared with 55% last year.
When asked if they thought the BBC was ‘effective in providing content/services that set a high standard of quality’, 60% answered ‘yes’, compared to 66% last year.
The release of the BBC’s annual report was marred by a row over allegations that a high-profile presenter paid a teenager £35,000 for explicit imagery.